Google's AI overviews could be a strategic mistake.

Zero Click Searches: Navigating the Future of SEO Those three words strike fear into any search engine marketer. What happens in a world where everything becomes an AI search? In this scenario, the visitor gets all their information from an AI chatbot. Does that negate the efforts of trying to optimize your website organically? Key Takeaways on Zero Click Searches What strikes me as important in this conversation are three key takeaways: Organic Traffic vs. User Intent : Orga

Hi Google, I’ve decided to write this post to directly to you, since sometimes the best way to communicate is through a company's self-interest instead of bemoaning changes in the current paid media landscape. Your products are embedded in our lives and many, many businesses rely on the Google Ads platform and ecosystem to obtain new customers.  If you ask almost any seasoned paid media advertiser “do you think Google has advertiser’s best interests at heart” unfortunately -

AI will provide new, unprecedented opportunities for advertisers.