PPC Glossary

Impression share (impr share) is your share, in percentage, of the available impressions for your campaigns or keywords. 

Conversions are goals that you determine and set within your Google Ads account. They are key actions that measure the performance of your campaigns, adgroups, keywords & ads.

Clicks represent the number of times your ads have been clicked on, which doesn't always match the number of website visitors gained.

Avg CPC stands for the average cost per click and it's the actual amount you pay, on average, when someone clicks on your ad.

Clickthrough rate is the amount of times someone has clicked on your ad, displayed as a percentage. It's a barometer to determine if your ads are resonating with your audience. CTR is an indicator for relevancy - how relevant your ads are with searchers.

Impressions is the amount of times your ad was shown. Every time your ad is shown it counts as 1 impression and is abbreviated as impr.