Win More Customers
With PPC

Google Ads is a self-service advertising platform where businesses can activate a number of digital marketing campaigns - search ads being the most well known.

You determine your own budget, bid on search terms (called keywords) where your ads can appear when potential customers look for your products and services in a specific area or location. Google Ads works on a pay per click basis where cost are incurred every time a customer clicks on your ad, however, your budget is determined by the amount you allocate per day.

To determine your Google Ads budget and campaign viability, consider the following:

• The stage & size of your business

• The competition in your market

• The average cost per click in your market

• The location you want to advertise in

• The amount of people looking for your products & services

• The value of your business receives from a lead or the value of an average purchase

• Seasonality of your business

It's normally advisable to start more on the conservative side to gather intelligence, and then ramp up your campaigns once you start getting results.

For best results, it is recommended to make R15,000 per month available as a minimum budget. Google does have vouchers available if you're a new advertiser.

We do guarantee our fees - if you don't receive any success from your campaigns, you don't pay any of our management fees.

Success criteria for Google search campaigns are the following:

• The strength of your offer and uniqueness of your business (price, value, authority, business reputation)

• The demand in your market ('emergency plumbing' for example is of much higher and more immediate need than new clothing)

• Economics of your business - some products or services are more suitable for online ads and pay per click since the lead or sale is worth more to the business

Then there are factors we can control and help you maximise your success:

• Account structure, keyword selection, targeting criteria, ad copy, assets

• Technical implementation, conversion tracking & reporting

• Landing pages and improving the website visitor experience

By doing all of the above well, your business is positioned as best possible to have success in the search results.

You won't always be visible on every impression that your ads may appear in, and that's a good thing. There are many settings sophisticated search accounts use to show their ads against the right keywords and to the ideal target audience.

It's better to use Google's ad preview tool or transparency center to view your ads. Having your ads appear all the time in the search engines without clicking on them (and of course you wouldn't otherwise it's an additional cost) will lower your relevance in the eyes of the Google system, which could affect your account.

To understand your account better it's important to have at-least a basic understanding of a view core metrics such as: impressions, clicks, CTR, cost & conversions.

Digital marketing agencies in South Africa and the UK have various pricing models. The most well-known in the PPC industry is a 'percentage of spend,' where agencies typically charge 10-20% of your Google ad spend as their fee.

However, this model may not be suitable for smaller clients or provide enough value for very large awareness only clients. In many cases, we prefer a retainer model after a needs assessment.

We assess the complexity of your account, target audience, digital measurement needs, marketing maturity, creative needs, and website or landing page requirements to determine pricing. Our fees are transparent, simple, competitive & guaranteed.

New Google Ads customers can choose between one of the following vouchers (ad credits):

1. Spend R6,000 and get another R6,000 in free advertising in the first 60 days;

2. Spend R18,000 and get another R12,000 in free advertising in the first 60 days;

3. Spend R36,000 and get another R18,000 in free advertising in the first 60 days;

These offers are at the discretion of Google and valid at the time of writing.