Google Ads Assessment
Are you running Google Ads campaigns either yourself or through an agency and frustrated with the results? With our free Google Ads audit we'll find out what's working, what's not and how to fix it. Start getting better leads, sales at a better ROI today.
Obtain an independent evaluation of your Google Ads performance to determine if it is fully leveraging all opportunities available within your account.
Beyond looking at the actual account, we'll also briefly advise which other areas need attention which could have an impact on your ad performance (example website speed or responsiveness).
Below are some of the elements we review during our Google Ads assessment:
PPC Basics
We analyze your keyword themes, landing pages, unique selling proposition/offer, account activity, keywords, experiments, and more.
Campaign Settings
We determine if your targeting, locations, and goals are appropriately set.
Bidding
We consider your bid strategy and if you're overpaying for your keywords in your industry.
Conversion tracking
We test your tracking and see if you're applying the most relevant conversion actions against your advertising goals.
Keywords
Selecting the right keywords for your business is essential for targeting; we examine match types, negative keywords, theming, and more.
Assets
Impacting quality score & CTR, we evaluate the implementation of ad extensions (now referred to as assets).
Landing Pages
Ensuring a compelling and excellent user experience for website visitors after interacting with an online ad is crucial. We do an evaluation of your landing page.
Efficiency
We assess if account resources are allocated to the best performing areas of your account.
Ad Copy
We examine how your ad copy, your ad strength and variations against your competitors and determine it is truly distinct in the marketplace.
Integration
Finally, we review integration and how Google Ads are connected to the rest of your business.
Since we use an Excel sheet with a list of questions, you'll receive a graph like in the example below:
This graph will highlight areas of your account where you're doing well and which areas need the most amount of attention. Included with the graph is our report and summary of your account.
This report can be utilized by your in-house marketing team, agency, or for brainstorming optimisation ideas.
If this is all too much information, and you would prefer someone to rather manage this all for you, you may contact us, and we'll provide a quote for PPC services.