Google Ads Management Services

Many consumers start their search for a product or service through Google, YouTube or Bing. Advertising on Google is an effective way to capture existing demand in the market for your products or services.

For e-commerce, local, or professional service businesses is to use a bottom-up approach to get leads or sales - capture the existing demand in your market for the people who are already looking to take up your type of product.

The Advantages of Google Ads

🎛️ Control - determine your budget and what you’d like to spend each month;

📣 Capture demand - target users on Google.com actively looking for your products;

🛡️ Brand protection - defend your brand from competitors bidding on your business name;

📏 Precise measurement - connect the end result of your business to your account and track the performance (either a lead, qualified lead or sale);

🌱 Growth - increase your ad spend on traffic and keywords that are resulting in revenue for your business;

🔬 Targeting options - target users based on device, keywords, high-value locations, audience segments and much more;

🌊 Size - Google has one of the largest pools of inventory across their properties (Search, Shopping, Display, Discovery, Gmail & YouTube);

🗣️ Ad formats - from simple text ads to carousels for retailers or video ads for products that need to be demonstrated - there’s an ad format that would be a good match for your products or services;

Type of businesses that succeed with Google Ads

Certain businesses and business types will have a higher prospect of success with their Google Ads campaigns:

• E-commerce stores with pricing power or stores with niche products for a specific audience;

• Professional services such as accountants, lawyers, tax advisors, dentists and so on;

• B2B or SaaS businesses with high customer lifetime values;

• Local businesses where there is a clear need from the consumer such as electricians, plumbers or solar energy and many others;

Google Ads management - our approach

We have a process and structured way of working on client accounts to maximize advertiser value:

• We conduct an extensive audit of your account and complete a diagnostic of your account structure, settings, ads, ad extensions, landing pages, conversion tracking, search queries, keywords, rules, hierarchy, quality score, audiences and more;

• Based on the audit we identify which areas are most critical and rank them accordingly. We’ll then start working on the highest priority items first;

• We’ll define goals of what we aim to achieve in consultation with you;

• We continually implement and refine your account over time and review the progress with you;

• We’ll be as transparent with you on the status of your account in up or down months;

  
  

Why use us for your Google Ads management?

• We do this for a living, at scale, and can avoid common pitfalls;

• We’re relentless in getting you to win in the search results;

• Enjoy not having to worry about optimizing or creating a campaign yourself;

• The service should pay for itself and generate a return on your advertising cost;

Our strategy to achieve growth with Google Ads:

• Bottom-up approach - find as many keywords that are creating revenue for the business and advertise for them;

• Have end-to-end measurement in place to accurately track results;

• Constantly test, refine and achieve incremental wins over time;

Transparency is at the heart of what we do

 "Clients should always strive to pay suppliers directly or at the very least have access to their accounts to monitor their marketing spend and avoid intermediaries."

Types of Google campaigns we implement

Search campaigns

Bid on words people use to describe your business and have your text ads appear on Google.

Display campaigns

Target new users or remarket to your existing audience while they are browsing the web.

Performance Max campaigns

One campaign type for inventory access to Gmail, Discovery, Local & Search ads.

Shopping campaigns

For retailers and e-commerce stores to sell on shopping.google.com and appear in the shopping feed.

App campaigns

To drive more app installs or app engagement for your app.

Video campaigns

Get more video views or tell a sequential story through video ads.

PPC Services

As a specialist PPC consultancy, we offer the following:

1. PPC audits - if you are managing your account in-house and need a second opinion, strategic advice or a fresh pair of eyes to show you hidden opportunities. Our audits will look at everything from your targeting, creatives, ideal marketing spend, conversion tracking, bid strategies, account hygiene, account structure, and more.

   
   

2. Co-pilot - you're managing the account yourself and want to ensure it's in top shape through our strategic advice, training and tools. We meet on the cadence required and systematically build and grow your account over time. This is a very cost effective option.

   
   

3. Management - we take care of your entire account, from keyword research, copywriting, technical setup, campaign creation, testing reporting and more. We set goals in order for your Google Ads campaigns to generate a return after our fees.