About Digitally Minded
Why Digitally Minded was started.
The world is more digital, connected, and online than ever before.
For the first time in history, global ad spend is set to exceed $1 trillion annually - 75% of it going to digital.
Platforms like Google, YouTube, Meta, and soon AI-driven channels dominate where your customers spend their time - whether it's a quick product search, watching a video, commenting on Facebook, or asking questions to AI.
The problem:
"Advertising on these self-service platforms is a lot like doing your taxes. Sure, you can do it yourself ... but should you?"
What I believe in
-Research first. Understanding your ideal customer profile, your strengths and the messages that resonate.
-Smart media planning. Using your resources strategically, aligned with your business goals.
-Performance with transparency. Campaigns that are results driven, with clear pricing.
What makes us unique
Digitally Minded isn't a generic agency. We're a specialist consultancy built to drive results, advise clients and help you capture your digital opportunity.
Here's how we're different:
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Lean and specialist. Direct access to talent without layers of account managers or fees.
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Built for focus. Paid media is what we do.
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Independent perspective. We can work alongside your existing agency, in-house team or independently.
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Transparent. We believe you should own your digital infrastructure, data & results.
Passion for business results through PPC
I'm Raymond Smit, the founder of Digitally Minded. For more than a decade I've worked at the intersection of media buying, demand generation and digital strategy.
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10+ years media buying experience
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Track record of results through own media spend
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Google Ads & marketing certified
© 2025 created by Digitally Minded.