Product Feed Optimization
For e-commerce store owners who want high performing shopping ads and revenue growth.
Most e-commerce store owners on WooCommerce or Shopify use their native feed to connect their store’s catalog to Google’s Merchant Center, Meta’s Commerce Manager or to Amazon’s Seller Central.
That works when you have 100 products or less. However, challenges quickly arise for bigger and growing e-commerce stores, such as:
Disapproved or missing products
Generic titles and descriptions
Missing GTINs, brand or other attributes
No custom labels that highlights promotions, seasonality or best sellers
Multiple warnings in the Merchant Center
Why e-commerce stores need to prioritise their shopping feeds
A stronger, more detailed product feed allows for more approved products, a better shopping experience for visitors and higher quality scores. Your shopping campaigns will therefore have better reach, cost and performance allowing you to scale the growth of your store.
What our product feed service includes
Feed audit & setup
Fix feed errors and disapprovals in Google Merchant Center
Map missing attributes (brand, GTIN, color, size etc)
Create specific product categories for better relevance
Ongoing optimization
Rewrite titles & descriptions to capture more search demand
Add custom labels for seasonality & bestsellers
Sync feeds with Shopify, Woocommerce or Magento
Performance monitoring
Merchant Center diagnostics
Key learnings on each products individual performance
Marketing dashboards & reports
Who benefits most from product feed services
Brands who are investing in Google Shopping or Performance Max campaigns
E-commerce stores with 500+ SKUs
Agencies who need feed expertise without building in-house teams
Pricing
Our ongoing feed management starts at R6,000 per month (tiered by SKU count).
Why choose Digitally Minded?
Specialist focus: We only focus on paid media marketing
Performance driven: Clients receive real value from their investment in our services
Feed platforms: We partner and recommend a feed platform for your specific case (such as Feedonomics or Channable)
Book a call below so that we can discuss the next steps in your e-commerce journey.